On November 10, the Dutch record company Black Hole Recordings launches a digital pop-up store at www.blackholepopupstore.com. Visitors of this online store can pay for the product of their choice by simply sending a Tweet.
During a period of 30 days, tracks, ringtones and wallpapers of top artists such as Ferry Corsten, Tiesto and New World Punx will be offered in the online pop-up store. By following the @Blackholerec Twitter account and sending a Tweet with the product of choice and the hashtag #paywithatweet, the product can be acquired (for free). The visitor will then receive a direct message with access to the download. All characteristics of a brick-and-mortar pop up store are present; the shop will open and close occasionally, products will be offered until stock expires or the shop closes.