Tiësto’s Support of 2012 Dance (Red) Save Lives Album Campaign Drives invaluable awareness and contribution to the global fund to fight AIDS.
Mobilising the global dance community around the AIDS fight, World AIDS Day 2012 saw electronic dance music pioneer, Tiësto, release the first DANCE (RED) SAVE LIVES compilation album. Produced by Musical Freedom in collaboration with (RED) and Recreation Worldwide, the album went to #1 on the iTunes dance charts in 33 countries, and set a new precedent for EDM artists supporting the work of The Global Fund to fight AIDS.
So far, sales of the 2012 DANCE (RED) SAVE LIVES album – along with a personal donation from Tiësto as part of the social media component of the campaign – have contributed $500,000 for The Global Fund; money which is used to finance programs which provide prevention, treatment, counseling, HIV testing and care services.
