Ferry Corsten and UDC bring Full On concept to Amsterdam Dance Event. The internationally acclaimed DJ/producer Ferry Corsten and successful Dutch promoter UDC (Dance Valley) introduce their Full On concept at the Amsterdam Dance Event (ADE) this year. Full On transcends the club event stigma; it shows the successful partnership between various genres such as trance, house and electro through the exciting back-to-back DJ sets, live artists, entertainment and ground breaking high tech 3D visuals, united into a one of a kind experience. Full On will be officially launched in the Dutch capital’s newest event location associated with the ADE, Undercurrent, in the presence of music industry professionals, fans and media.
Full On is the next level of the Full On Ferry concept that was launched together with UDC at Ahoy Rotterdam in 2007. After triumphant editions at Ahoy and other locations all over the world, the tried and tested concept will now officially be continued as Full On - Hosted by Ferry Corsten. With the ADE event Flashback at Paradiso (2010) and the sold out Ferry Corsten & Sander van Doorn ADE Special at Escape (2011) on Corsten’s resume, it is Undercurrent that got elected for the introduction of Full On. The remarkable premises located in the north of Amsterdam is a true eye catcher, floating on the river IJ, next to the creative NDSM grounds with an impressive view on the centre of Amsterdam.
