Interview: Onno van Kemenade & Joel de Vriend from Armada Music

Dancefair 2015 took place in Jaarbeurs, Utrecht from 21st to 22nd of February with considerable success.

At the 'Drop Demos' session organised by Armada Music & Cloud 9, I met Onno van Kemenade, A&R at Armada Trice, and Joel de Vriend, A&R at Armada Captivating. I asked for an interview and I'm very glad they accepted the challenge. In this interview I asked them about  future releases on their labels, if they have found any new tracks at the drop demo session so far, and why they thought it's important for an artist to be signed on a record label such as Armada Music. I also asked if they often discover  fresh tracks with original ideas or if the majority of them tend to copy paste ideas from the successful tracks on beatport? I also wanted to know where the biggest audience for Armada Music was. if they considered music video an important tool for promotional activities and if Beatport or Spotify were important for Armada Music? I was also curious to know if artists can make a decent living out of music production and why is so vital to be included on the playlists of the radio shows of well known DJ's such as ASOT or Hardwell on Air.

Certainly there are more questions to ask and more answers to find, but their main priority for those two days was to listen to as many demos as they could from many young hopeful producers.

Thanks very much to both of them for this interview

Additional info:
www.dancefair.nl
www.armadamusic.com
www.facebook.com/armadamusic
www.twitter.com/armada
www.soundcloud.com/armadamusic
https://www.facebook.com/ArmadaTrice
https://twitter.com/ArmadaTrice
https://soundcloud.com/armadatrice
http://www.facebook.com/armadacaptivating
http://twitter.com/armadacaptivate
https://soundcloud.com/armadacaptivating